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About Us
Hug Rock was founded in the Finger Lakes region of NY by local climber Conrad West.
Conrad started Hug Rock Holds as a way to combine his passion of woodworking, climbing and film. Hug Rock directly translates from the Mandarin word for Bouldering 抱石(Bàoshí) or “Hug Rock”
Train Hard, Climb Easy
All products are made in house and are sourced locally from wood within the finger lakes region.
Each product at our shop starts at the secondary milling stage and continues up until distribution and selling. From a small shed turned home wall and manufacturing facility all training equipment is made in our space.